To get started with Zapier, marketers should identify tasks they'd like to automate, such as repetitive or scheduled tasks that involve moving information between apps, and confirm that their Google apps are available on the Zapier platform. They can then set aside time to learn and play with automation by exploring popular Zaps for specific apps and learning more about how Zapier works. With over 20 Google apps available on the platform, marketers can automate tasks such as tracking leads, sending emails, social media posting, building email lists, and more using integrations like Gmail, Google Sheets, YouTube, and Google Analytics. To help get started, Zapier recommends checking out their demo page, learning about automation best practices, and exploring popular workflows created by other users.