As an IT professional, automating processes and workflows is crucial to manage time efficiently while serving customers and resolving issues for both themselves and their teams. Freshservice can be integrated with Zapier to automate various tasks such as creating new tickets automatically from other apps like Slack or email, reporting issues through a form, and sending notifications to the team when a ticket is created or updated in Freshservice. By automating these workflows, IT professionals can focus on more strategic tasks while keeping their team members informed about activity in Freshservice.