To streamline their workflow, businesses use Formstack to collect form submissions, while automating these responses using Zapier's workflow automation software, allowing them to focus on high-priority tasks and increasing productivity. By connecting Formstack with various business-critical apps like CRM tools, email marketing platforms, and project management apps, businesses can automate repetitive manual work, such as adding new leads to their CRM or creating tasks from form submissions, thereby improving efficiency and reducing time spent on administrative tasks.