Formidable Forms is a WordPress plugin that allows users to create drag-and-drop forms with custom styling, which can be embedded on their site. With this plugin, users and visitors can submit and edit entries and posts from the front-end of the site. Additionally, Zapier automation platform connects Formidable Forms with other popular apps to automate tasks such as creating new leads, saving attachments to cloud storage, sending follow-up emails, and scheduling appointments. Users can access pre-made workflows, known as Zap templates, which guide them through the setup process. These templates enable users to automate various tasks, such as creating leads, contacts, or subscribers, sending emails, and saving attachments. By using Formidable Forms and Zapier, users can streamline their work and focus on what matters.