While email newsletters and drip campaigns are still an effective marketing tool, maintaining them can be challenging due to tasks such as subscriber list management, segmentation, content creation, and tracking metrics. Automation tools like Zapier can help bridge this gap by automating workflows, adding subscribers to newsletters, segmenting subscribers, writing email content, repurposing content, keeping subscriber lists tidy, backing up email lists, and automatically updating subscriber or contact profiles in CRM systems. By leveraging automation, businesses can save time and resources, and take their newsletter automation to the next level.