Company
Date Published
Author
Nicole Replogle
Word count
965
Language
English
Hacker News points
None

Summary

Here is a 1-paragraph summary of the text: Dotdigital is a marketing automation platform that helps teams connect with leads across various communication channels, but its true power lies in integrating it with other tools through automated workflows called Zaps. Zapier, the leader in workflow automation, enables users to build secure and automated systems by connecting Dotdigital with thousands of apps from partners like Google, Salesforce, and Microsoft. By setting up Zaps, teams can automate tasks such as adding leads to marketing programs, tracking form responses, and keeping their team updated across all stages of the marketing funnel, ultimately saving time and increasing impact.