Here's a neutral and interesting summary of the text in one paragraph: The potential for email marketing is vast, with an estimated $11 billion in revenue by the end of this year, but to maximize its impact, brands must adopt effective strategies such as subscriber segmentation, automation, and message personalization. ConvertKit, a popular creator marketing platform, offers features to generate sophisticated email marketing strategies, but manual processes can be time-consuming. Fortunately, Zapier's automated workflows, known as Zaps, simplify the process by automating tasks such as adding leads to ConvertKit, updating subscriber information, and sending custom emails, allowing businesses to focus on high-value activities like generating creative campaigns and building relationships with customers. By leveraging these automation tools, brands can optimize their email marketing efforts, nurture their audience better, and ultimately drive growth.