Constant Contact is a powerful email marketing tool that can be used to nurture potential customers and existing ones, turning them into revenue and ambassadors for the brand. However, using it effectively requires connecting it with other marketing tools like website, lead gen forms, and events platform. Zapier comes in handy by automating workflows between these apps, allowing users to focus on meaningful work instead of manual data transfer. With its workflow automation software, users can build and automate anything they can imagine, including pre-made workflows called Zaps that turn Constant Contact into a true email marketing powerhouse.