When it comes to standing out in a crowded market, understanding why your competitors are making certain moves can be a game-changer for marketers. By creating a competitive audit that tracks their PR, content, and social strategy using automated workflows like Zapier, you can gain valuable insights into what's working and what's not. This allows you to identify common themes, campaigns, voice and tone, and areas where your competitors are succeeding or struggling, providing opportunities for differentiation and innovation in your own marketing efforts.