Close is a CRM tool used by sales teams to manage customer interactions and lead contact information, but it can be challenging to integrate with other apps and automate workflows, especially when relationship-building is the priority. Zapier, workflow automation software, helps bridge this gap by providing pre-made workflows (Zaps) that can be easily set up to connect Close with other essential revenue-building workflows, such as Calendly, Facebook Lead Ads, ClickFunnels, Typeform, and Jotform. These Zaps automate tasks like capturing lead information, creating new contacts and leads, updating opportunities, sending notifications, and more, allowing sales teams to focus on building relationships with prospects and customers. Additionally, Zapier's webhooks feature enables users to create custom workflows, and automation within Close can streamline repetitive work, such as assigning leads to salespeople or updating notes and activities. By automating routine workflows with Zapier, sales teams can maximize efficiency and reduce the likelihood of important prospects falling through the cracks.