Beamer is a product marketing platform that facilitates communication with customers within a software-as-a-service (SaaS) app. It offers native integrations with apps like WordPress and Intercom, as well as the ability to connect with more tools through Zapier's workflow automation capabilities. Beamer can be used to send in-app messages, collect user feedback, create collaborative roadmaps, and announce product updates. The platform also integrates with Slack, Discord, social media, email marketing campaigns, and Google Sheets, allowing users to automate various workflows and save time. By leveraging Zapier's integration capabilities, users can streamline their workflow automation processes, stay better connected with customers, and focus on more important tasks.