Here's a neutral and interesting summary of the text: Automating email marketing workflows can help businesses streamline their efforts, save time, and nurture leads more effectively. With tools like Zapier and AWeber, users can create custom integrations to automate tasks such as adding new subscribers from forms, funnels, calendar invites, sales, chat, and support apps. These automated workflows can ensure that no lead is overlooked and synchronize information between AWeber and other internal apps. By automating data entry and admin tasks, businesses can focus on creating engaging email content that turns leads into customers.