Zapier has partnered with Any.do to provide a seamless automation experience for its premium users through an embedded app directory powered by Zapier's extensive library of 3k+ apps. This integration unlocks new opportunities for users, driving lifetime value and reducing churn, as well as providing a plug-and-play solution that can be easily customized using the App Directory Element tool in just a couple of hours from start to finish. The app directory features commonly paired apps, a search bar, popular Zap templates, and dynamic updates in real-time, making it easy for users to discover and connect with third-party apps without leaving the Any.do product.