Animal Crossing: New Horizons' massive success can be attributed to its release timing, simplicity, and focus on user engagement. The game's simplicity allowed it to appeal to a wide audience, especially during the COVID-19 pandemic when people were looking for ways to de-stress. Nintendo's swift response to customer feedback and issues also played a crucial role in maintaining user satisfaction. Additionally, the game's restrictions, such as limiting island creation, can be seen as a strategy to encourage users to purchase additional consoles, highlighting the importance of finding the right balance between free offerings and revenue generation. By analyzing these factors, small businesses can learn valuable lessons on how to increase their chances of success in the market.