Anchor bias` is a cognitive bias that influences how we perceive and remember information, making it easier to notice and favor certain signals over others. In marketing, this can be leveraged to create an advantage by strategically showcasing the unique features and benefits of a brand or product, using social proof to demonstrate trust and credibility, and niching down to appeal specifically to a particular audience. By understanding how anchor bias works, marketers can design their messaging and content to plant seeds in customers' minds that make them more likely to choose their brand over competitors.