amoCRM is a messenger-based customer relationship manager (CRM) that allows businesses to grow leads and build relationships without relying on traditional phone calls and emails. It connects with popular messenger apps like Facebook Messenger, Instagram, and WhatsApp, and also supports email and phone calls. The platform automatically pulls leads from various communication sources into a unified inbox and syncs in real time, eliminating the need for manual updates. Additionally, amoCRM's Digital Pipeline automates the sales process by moving clients through the pipeline based on their behaviors, such as visiting specific pages on your website. The system also features built-in messaging and collaboration tools to facilitate team communication and lead tagging. With its integrations with Zapier, businesses can automate workflows without requiring complicated code.