Content marketers have been using AI tools to develop and create high-quality content at an unprecedented scale. AI is being used to generate ideas for blog articles, social media posts, and newsletters, as well as creating outlines, writing first drafts, and doing keyword research and clustering. Many AI tools can also streamline the creative review workflow, edit and proofread drafts, check for plagiarism, and analyze data. However, it's essential to use these tools as assistants rather than replacements, as they lack emotional intelligence and nuance that human writers bring to content creation. By leveraging AI in a way that complements their own skills and judgment, marketers can create more efficient, effective, and engaging content.