Zapier is a workflow automation software that enables users to automate tasks by connecting different apps and services. It allows users to create custom forms or surveys, save responses in spreadsheets, and automatically trigger actions such as sending emails, creating tasks, or adding contacts to email lists. With Zapier, users can focus on building relationships and acting on data while the platform handles the heavy lifting behind the scenes. The tool offers a wide range of integrations with popular apps like Google Sheets, Slack, and CRM systems, making it easy to automate various workflows and streamline processes. By automating tasks, users can save time, reduce manual tracking, and ensure that responses lead to meaningful actions.