Adobe's AI integration is gaining speed with the incorporation of its generative AI tool, Firefly, into Adobe Express, a beginner-friendly design product. Adobe Express offers a unique position in the market by differentiating itself from competitors and the 20+ other apps in Adobe's Creative Cloud bundle through its ease of use and connection to the massive Adobe ecosystem. The integration of Firefly's AI features makes it attractive for commercial use, with features such as text-to-image prompting, text effects, background removal, smart font and color recommendations, and adding AI-generated elements to templates. These features aim to save time and increase productivity for users, especially in social media marketing, video editing, and creating marketing materials. Adobe Express is gaining momentum despite being a bit behind Canva, with its copyright-friendly AI model, integration with other Adobe products, and enormous template library giving it unique advantages.