In a world where confidence is often valued over competence, admitting ignorance can be a powerful way to stand out as a human being. The author shares their personal experience of using the phrase "I don't know" in sales and building WordPress websites, finding that it built trust with clients and led to better relationships. They argue that this approach values competence over confidence, which is often mistakenly equated with success. By admitting uncertainty, individuals can create a safe space for learning and growth, rather than pretending to have all the answers. This mindset shift requires courage, but it can lead to more authentic connections and a stronger work ethic.