Simple Green Smoothies, a company founded by Jen Hansard after the birth of her second child, uses an eCommerce platform WooCommerce to manage its online store, and connects it with its email system Autopilot using app automation tool Zapier. This integration allows Dan Mottayaw, Community Experience Manager at Simple Green Smoothies, to automate the delivery of digital goods and unique emails based on products purchased through WooCommerce, enabling him to connect with customers more efficiently and build a thriving community. The company tests and refines its workflows continuously, using this experience to help others improve their workflow and productivity.