### CRM integration can help build a loyal customer base for your business` Using a CRM application like Salesforce, and integrating it with Shopify through Zapier, allows you to automate the process of adding new customers from Shopify to Salesforce. This can save time and focus on more important work, while also helping to create a loyal customer base. With Zapier's automated workflows called Zaps, you can easily set up a connection between your Shopify account and your Salesforce account, allowing you to add new customer data automatically.