Facebook Lead Ads is a premium app that can help generate high-quality leads for marketing campaigns, but without integrating those leads with other tools like HubSpot, they may not be fully utilized. To automate this process, Zapier's workflow automation software can be used to create an automated workflow called a Zap, which sends information from one app to another. This allows marketers to quickly and easily move new Facebook Lead Ad leads to HubSpot, where they can be managed and converted into sales opportunities. The process involves setting up a trigger on the Facebook Lead Ads form and mapping the data to a corresponding form in HubSpot, allowing for seamless integration of these two tools.