You can use Google Analytics to monitor your website's traffic and user behavior, but adding it to a WordPress site requires some setup options. To add Google Analytics to a WordPress.com site, you can simply go to the Settings > Traffic section and paste the embed code provided by Google. For self-hosted WordPress sites, you can install a plugin like GA Google Analytics or manually edit your theme's code to add the tracking ID. Both methods require some technical expertise, but they offer flexibility and control over how you track your website's analytics. Once set up, you can use Zapier to integrate Google Analytics with other apps and tools to get more insights from your data.