Facebook Lead Ads can collect customer information without sending customers to a new page, which can lead to churn. To move this information into Mailchimp, automation is recommended over manual configuration. Zapier provides a native integration and pre-built templates for connecting Facebook Lead Ads to Mailchimp, allowing users to create customized workflows that speed up follow-up and scale lead management automatically. The Zapier integration offers real-time data transfer from Facebook Lead Ads to Mailchimp, improving the chances of lead conversion and providing a comprehensive solution for diverse business needs.