Facebook Lead Ads is a premium app that allows users to collect data from their marketing campaigns, and Zapier offers an automated workflow solution called Zaps to efficiently organize this data. To set up the workflow, users need to create an Excel spreadsheet with column headings for the collected data and connect it to Facebook Lead Ads using a Zapier account. The process involves setting up a trigger that gathers information from the Facebook Lead Ads form and mapping this data to specific columns in the Excel spreadsheet. Once the setup is complete, new leads from Facebook Lead Ads will be automatically added to the Excel spreadsheet, providing an efficient way to organize marketing data.