ActiveCampaign is a robust marketing automation platform with features such as CRM, pipeline management, email marketing, and automation. However, it may not be the right tool for everyone, especially if it offers more power than needed or has a steep learning curve. The Zapier team has tested 11 alternatives to ActiveCampaign, each with its own strengths and weaknesses. These alternatives include Mailchimp for beginner email marketers, MailerLite for small brick-and-mortar businesses, ConvertKit for solo creators looking to grow their audience, Flodesk for large lists and simple email drip campaigns, ClickFunnels for a complete suite of marketing tools, EngageBay for a free CRM, HubSpot for a CRM with generative AI features, Vtiger for an all-in-one CRM software for small businesses, tinyEmail for small eCommerce shops, Sierra Interactive for real estate agents, and Zapier Interfaces for building a custom CRM. The best alternative depends on individual priorities and needs.