The text highlights the tedious nature of bookkeeping and accounting tasks such as invoicing, client onboarding, and reconciliations, which can lead to costly errors and wasted time. Two Zapier Certified Experts, Kelly Goss and Rowan Van Tromp, suggest that automating these functions using workflow automation tools like Zapier can reduce repetition, errors, and manual labor, allowing business owners to reclaim valuable time for strategic projects and growth. The experts recommend integrating accounting software with other tools such as CRM systems, eCommerce platforms, and sales software to automate data transfer and workflows. They also provide tips on which areas of accounting to automate first, how to set up Zaps, and how to optimize workflow processes. By automating accounting functions, business owners can increase efficiency, reduce errors, and focus on growing their business.