The company Zapier has grown its integration with apps from 34 to 5,000 over a decade, thanks to automation and strategic processes. To manage this growth, Zapier implemented automated checks on partner progress, dynamic email campaigns, notifications for launch, and marketing content sharing. These tools allowed the company's team to focus on relationships and customer success while scaling quickly without sacrificing quality. The successful integration of 5,000 apps is a testament to the power of automation in supporting business growth.