This past week, the author attended UserConf SF, a conference that brought together engaging speakers and attendees. The conference highlighted several key themes, including the importance of using data to guide decisions, making it easy for humans to deploy support resources, humanizing interactions with users, and recognizing that user experiences vary across companies. The author emphasized that while the conference had great talks, it was also about engaging with the larger support community, leading to a renewed sense of ideas and excitement to implement changes.