This year felt more like a sequel to 2020 for many people. Zapier expanded its features, including automation and remote work tools, to help customers automate the boring stuff and focus on what matters most. The company held its first virtual user conference, ZapConnect, which featured live sessions on automation tips and tricks, as well as announcements of new beta features like Transfer, a bulk app data transfer tool. Additionally, Zapier added over 1,400 new apps to its App Directory, including Notion and TikTok Lead Generation, allowing users to integrate these apps with their workflows. The company also published various blog articles covering topics such as marketing automation, note-taking apps, branding, productivity, and small business optimization.