When hiring developers gets tough, companies should focus on developing efficiency rather than just relying on recruitment. In a scarce environment like software development, attracting top talent is not enough; companies must find ways to make their development teams more efficient and productive. By analyzing the tech stack, identifying inefficiency killers such as complex systems, technical debt, repetitive work, and excessive dependencies, companies can scale their business without filling all open engineering positions. This approach enables companies to deliver better software faster, with a thoroughly motivated and loyal engineering team, ultimately supporting time-to-market and competitive advantage. By prioritizing developer efficiency, companies can make better use of the time available to them, even in a day with only 24 hours.