The author, a technical founder, shares a personal story of struggling to build a business while being obsessed with technology. They realized that building a solution was not enough and needed to focus on marketing and understanding customer needs. The author developed a framework for technical founders to build a business, including finding a problem that can be marketed, building a go-to-market strategy before code, and letting customers vote with their wallets. They emphasize the importance of listening to customers, asking questions, and finding the root cause of problems, rather than just adding features. The author's journey highlights the need for technical founders to balance their passion for technology with the business side of things.