PAIGE, a leading denim and apparel retailer, transformed their ecommerce strategy by adopting a simpler headless tech stack powered by Shopify, Next.js, and Vercel. This move simplified their technology stack and addressed integration and data syncing issues, ultimately boosting Black Friday revenue by 22% and increasing conversion rates by 76%. The new architecture resolved existing limitations across departments, enabling sustainable growth through streamlined tooling decisions and the removal of unnecessary dependencies. Shopify integrated smoothly with ecommerce, retail, fulfillment, customer service, and marketing, while Next.js provided Server-side Rendering and flexibility without vendor lock-in. Vercel ensured reliable user experiences during peak traffic periods. The new website launched months before Black Friday, with rigorous stress-testing, resulting in record-breaking performance with no downtime or incidents. This simplified tech stack is driving continued innovation, enabling rapid expansion of multi-channel features and sustained conversion increases, as PAIGE stays ahead of customer expectations and market trends.