Global Retail Brands (GRB) is a fast-growing Australian retailer specializing in homeware and kitchenware goods with over 250 physical stores. GRB's web infrastructure was fragmented across multiple platforms, leading to challenges in maintenance, updates, and collaboration among the IT team. The company recognized the need for a streamlined digital platform to improve their online presence and customer experience. With the help of Vercel, GRB migrated to a unified and scalable solution, significantly reducing development time from months to just one week, and deploying new features in under 10 minutes. This partnership has improved site uptime to nearly 100%, enhanced performance and agility, and enabled GRB to expand its online presence through the upcoming launch of a loyalty program.