Frame.io, an Adobe company, prioritizes delivering high-performance web experiences for its users, who "see in milliseconds" and demand seamless interactions with their video content. The company's approach to building fluid user interfaces is guided by the principles of instant, smooth, and coordinated responses. To achieve this, Frame.io leverages technologies like React, Next.js App Router, Vercel, and their own platform to ensure a consistently smooth user experience. By adopting a forward-thinking mentality and prioritizing performance, Frame.io's team can iterate quickly, identify performance bottlenecks, and address them directly, resulting in a truly exceptional user experience.