Vercel is helping businesses add AI features to their apps without requiring dedicated AI teams, thanks to advancements in large language models (LLMs) like OpenAI's GPT, Google's Gemini, and Anthropic's Claude. Pretrained mastery, adaptability, creative output, understanding beyond keywords, multilingual reach, and prerequisites such as frontend frameworks and infrastructure handling are key benefits of integrating LLMs into apps. AI features can improve businesses by offering semantic search, natural chatbots, nuanced personalization, instant localization, automatic content generation, developer efficiency, and private data analysis. Businesses can start simple with Vercel's AI Playground to interact with popular LLMs, collaborate on low-stakes prototypes with the DX Platform, or explore more possibilities with dedicated sales experts and engineers.