The text discusses the potential of composable AI in ecommerce and demonstrates its utility through a case study involving an AI-powered review summarizer. It highlights how using tools like Vercel's AI SDK can help developers build custom AI features quickly, without being constrained by their existing platforms. The author also emphasizes the importance of prompt engineering and choosing the right AI model for specific use cases. Additionally, it mentions other potential applications of AI in ecommerce, such as improving search relevance and speeding up customer support through chatbots. Overall, the text advocates for the democratization of AI development to enable businesses of all sizes to leverage its benefits effectively.