At VectorShift, we are really happy customers of Fondo. We have been amazing partners for us in resolving all our bookkeeping and tax needs, highlighting the importance of a simple, supportive tool for startups to manage their essential financial tasks with ease and reliability. David J. Phillips, CEO of Fondo, shared his journey from accounting to founding Hackbright Academy, co-founding Bloomjoy, and ultimately pivoting to create Fondo to solve financial and accounting challenges for startups. His go-to-market strategy involves identifying a customer segment with a strong need for the product and consistently engaging in conversations to refine the company’s solution. The key to scaling and hiring lies in aligning with people who share the company’s mission and vision, ensuring an organically growing team committed to delivering exceptional customer experiences.