The WhatsApp Business API is now Generally Available on Twilio, supporting over 200,000 developers and counting. The platform allows businesses to reach more than 2 billion monthly active users with just a few lines of code, enabling features like customer support, sales outreach, and rich messaging. To improve the developer experience, Twilio has reduced overhead burden, improved scalability, and provided reliable uptime, while also enhancing message delivery and performance through increased throughput and transparent insights. The platform supports natural and engaging conversations, including read status and location messages, and provides mechanisms to protect sensitive data and ensure security. With a wide range of use cases and features, developers can start building on the platform with Twilio's best practices and quickstarts.