Verizon's A2P 10DLC service is a major step in increasing deliverability and reliability of messaging, allowing brands to send messages at scale while protecting end-users from unwanted messages. The service is designed for application-to-person (A2P) messaging, which includes business messaging such as marketing messages, appointment reminders, and notifications. With the growing demand for A2P messaging, projected to reach 3.5 trillion messages by 2023, carriers are focused on protecting consumers while ensuring good actors have access to resources. Verizon's launch of its 10DLC service is expected to lead to steady growth in the A2P messaging market, with SMS and MMS accounting for a significant share. The service will help brands meet customer needs while setting them up for future communication regulations and channels.