RCS messaging is a protocol that offers modern features such as branded sender IDs, rich media, and interactive content, providing a sleeker and more engaging experience within the native messaging app of mobile phones. It bridges the gap between traditional SMS and MMS by offering capabilities like scrollable carousels, quick replies, CTA buttons, and more. Android phones can already receive RCS messages, and soon iPhones will also support it, making it a universal standard for rich messaging across platforms. Businesses can send RCS messages using a communications platform such as Twilio, which provides simplified integration, scalable solutions, enhanced customer interactions, global reach, reliability, and compliance with industry standards and regulations. Adopting RCS early on could give businesses a significant competitive advantage in terms of customer engagement and ROI.