Twilio has released a new feature called Video Recording Rules API, allowing developers to control when and which tracks are recorded during a video room session. This enables companies to customize their recordings according to specific use cases, such as capturing calls with clients or analyzing negotiation sessions, while also navigating local regulations and managing costs. The feature provides flexibility around who is recorded and allows for selective recording of audio or video tracks based on the identity of the track publisher. It also includes pricing benefits, as users only pay for the minutes they record, rather than the full duration of the session.