Twilio celebrates its 12th anniversary with a socially-distant trebuchet tradition, which was created during the COVID-19 pandemic as a way to maintain company traditions and keep employees engaged. The tradition involves throwing cupcakes at each other's faces, a custom that started when co-founder Jeff Lawson threw cake in his co-founder John's face on one of their first birthdays. In 2020, due to social distancing measures, the team built a cupcake trebuchet instead, challenging employees around the world to participate remotely and share their own sweet traditions online. The company emphasizes the importance of maintaining quirky traditions during difficult times, as they help keep employees grounded and focused on what's important. Twilio is now looking for talented individuals to join its team and be part of its unique culture.