Twilio has acquired Segment, a market-leading customer data platform, to tear down data silos and help companies build great customer experiences. The acquisition aims to integrate Segment's technology with Twilio's digital engagement channels, enabling businesses to gain a single view of the customer journey. With this combined effort, Twilio will improve end-to-end customer experience across every touchpoint, making customer engagement more personalized, timely, and impactful. The shared mission, vision, and values between Twilio and Segment will drive meaningful customer engagement through intuitive technology across every channel.