Twilio’s Senior Product Marketing Manager, Bill Higbee, hosted a webinar on how businesses can accelerate growth and develop robust customer experiences using communication preferences, contextual data, and AI. The changing landscape of customer expectations demands personalization across multiple channels for each notification use case, with 91% of consumers expecting brands to use their preferred communication channels. Contextual data enables mapping consumer preferences to the right channel at the right time by connecting demographic and behavioral data points, allowing personalized experiences that adapt to a customer's life changes. AI streamlines this process, predicting behaviors and turbocharging personalization available to customers. Twilio’s approach is a unified experience where communication channels, contextual data, and AI operate in an interconnected system, enabling businesses to accelerate growth and create incredible customer experiences. By leveraging data, AI, and communication preferences, companies can deliver personalized experiences that benefit both customers and their business.