Identity management is a crucial process in verifying and protecting user identities across digital ecosystems, ensuring secure access while providing a smooth experience for both users and service providers. Effective identity management minimizes security risks and maximizes data protection, reducing the chances of breaches and unauthorized access. Key processes involved are identification, authentication, and authorization. Identity management is essential in protecting personal and business data, maintaining trust between users and service providers, and streamlining user access to enhance overall user experiences.