Twilio has announced that its Conversations API, which enables unified conversations across multiple channels such as SMS, MMS, WhatsApp, and chat, is now generally available. The API aims to simplify the process of building cross-channel conversations by providing developers with a single platform for managing conversations across different channels. With the introduction of new features like Group Texting, Automatic Conversation Archival, Delivery Receipts, Improved SDKs, HIPAA compliance, and a migration guide from Programmable Chat to Conversations, Twilio is positioning itself as a leader in customer engagement platforms. The Conversations API is designed to help businesses manage conversations across multiple channels more efficiently, while also providing developers with a simplified development experience.