Twilio has acquired and operated Authy for five years, increasing its focus on trust and secure communication between customers and end-users. The company announced that it will merge the two brands, renaming the app to Twilio Authy, in an effort to forge a new identity while maintaining the user experience and developer benefits of both services. Despite some initial confusion, the company has made efforts to address concerns, including reverting the icon name and updating branding to be more fluid and consistent. The goal remains to make strong authentication more human, with Twilio's backing allowing Authy to expand its R&D and support efforts while continuing to operate autonomously as a trusted authenticator app.