In a world with rapidly advancing exponential technology growth, Twilio's Transform London event brought together industry leaders to discuss the future of customer experience powered by new technologies. The event highlighted three key takeaways: the need for businesses to be patient as they navigate the transition period of implementing AI systems, which may require modification of traditional workflows and processes. A calm before the AI productivity storm, where productivity initially drops but eventually increases after investments realize their potential gains. Establishing a constitution or guiding principles for AI development can help provide oversight and address legal and ethical questions surrounding AI model usage. Moreover, data quality management tools, data governance policies, and fostering a data-driven culture are crucial to avoid operational risks and ensure reliable results from AI models. Ultimately, integrating AI into workflows in a human-centric approach can transform customer engagement, driving sustainable growth and elevating experiences.